About Us

Brand Introduction

The BETURE brand emerged in 2018, targeting the high-value market and driven by innovation. The BETURE team deeply understands consumers' increasingly diverse needs and is committed to creating high-performance, personalized tires.

Currently, every BETURE tire is produced at Jiangsu General’s (GS) Version 4.0 intelligent manufacturing facility. GS (stock code: 601500) is a key enterprise group in Jiangsu Province and one of China’s 120 pilot enterprises for deepening reforms. A subsidiary of Hongdou Group, it was listed on the Shanghai Stock Exchange in September 2016. As a modern high-tech enterprise, GS specializes in the R&D, production, and marketing of various tires. It operates three major production bases in Wuxi (China), Thailand, and Cambodia, and ranks among China’s leading national tire brands. Leveraging Jiangsu General’s robust intelligent manufacturing capabilities, BETURE tires ensure superior quality and performance across every product.

Furthermore, BETURE tires harness the research breakthroughs of the Huangpu Material Academy in areas including bionic synthetic rubber, advanced materials, and industrial production scheduling software/systems. The brand has successfully adapted cutting-edge tire technologies—such as those used in aerospace-grade tires—to drive the upgrading of China’s tire industry structure and foster a strong national brand within the sector.

Advanced technology and intelligent manufacturing serve as dual guarantees for the superior quality of every BETURE tire.

BETURE – only makes UHP tires.